How can the r-and-d director convince the other directors, Marketing Management

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How can the r-and-d director convince the other directors

Problem

A company generates $1 million profit. How can the R&D director convince the other directors to invest this money in R&D? The sales director will make a strong case that more sales staff will lead to more sales. And the IT director will explain that more investment in IT will help to reduce costs and improve efficiency! Discuss.

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Marketing Management: How can the r-and-d director convince the other directors

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