How can the content of consumer blogs affect companies what, Operation Management

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How can the content of consumer blogs affect companies what

1. How can the content of consumer blogs affect companies?

2. What marketing communications purposes would a company-supported blog serve?

3. How can companies use the content of blogs to help accomplish corporate objectives?

4. How might blogging by employees adversely affect a company? An employee?

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Operation Management: How can the content of consumer blogs affect companies what

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