How can phasing out traditional menu in markets successful, Marketing Management

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How can phasing out traditional menu in markets successful

Problem

1) What drives McDonald's need for creating local products in addition to their traditional menu items?

2) How can phasing out traditional menu in some markets be a successful strategy?

3) Which other industries need localized products despite standardization being an important factor?

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Marketing Management: How can phasing out traditional menu in markets successful

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Marketing Management: How can phasing out traditional menu in markets successful

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