1. Why and when consumers make purchase decisions, how does the rational self, emotional self, instinctual self impact purchasing decisions? Furthermore, how can marketing managers utilize the findings of research related to neuroscience and purchasing behaviors to develop and implement marketing initiatives?
2. Y Ltd Shares have a beta of 1.6 and an expected return of 16.2%. Shares in Z Ltd have a beta of 1.03 and an expected return of 15.73%. If the risk-free rate is 5.2% and the market risk premium is 9%, are these shares correctly priced?