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How can marketers measure the reaction to different colors

Discussion Post: Marketing Metric

Which brain (reptilian or rational) will need to be measured with respect to the use of color and why?

How can marketers measure the reaction to different colors?

What are issues in measuring the acct of colors in marketing or how people react to them?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How can marketers measure the reaction to different colors

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