How can innovation create value for the company, Operation Management

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How can innovation create value for the company

Problem

Kayes, R., Pisano, G., Verganti, R., Tushman, M, & Reilly, C. (2020). You need an innovation strategy. Harvard Business Review

Read the article above and discuss the following questions:

i. Explain the innovation landscape map. How can innovation create value for the company?
ii. Research some examples of innovative companies ad discuss how they have been successful in creating value through innovation.

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