Problem
1. How can a company capitalize on tradition and an established image, yet move ahead?
2. How can wineries bypass the hurdles of generational marketing (‘I don't want to drink what my parents' drink')?
3. How can ‘historical' brands ward off competition?
4. What branding opportunities arise from changing demographics: ageing population; increasing disposable income; growing interest in wine and culture; bias towards higher quality and price?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.