Discussion Post
• Is Harmonie Water a global brand? Why yes? Why not?
• Based on the findings of Project Unify and Project Aqua, what has Comeau learned about building a global brand identity?
• How can Harmonie develop its brand through advertising?
• What factors should Comeau consider in deciding how much Harmonie's brand identiy and communications be standardized or customized?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.