Solved: How can firms encourage positive post-purchase feelings and, Business Management

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How can firms encourage positive post-purchase feelings and

Business Marketing - Consumer Behavior

How can firms encourage positive post-purchase feelings and thus avoid the phenomenon of cognitive dissonance?

With reference to an example from your personal experience, assess whether a company is doing enough in this respect.

What improvements could they make?

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Business Management: How can firms encourage positive post-purchase feelings and

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Business Management: How can firms encourage positive post-purchase feelings and

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