How can expatriate business leaders shape business strategy, Marketing Management

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How can expatriate business leaders shape business strategy

Problem

Silvio Napoli and Schindler in India (A)

• Was Silvio the right choice for general manager of Schindler's India operations?

• As Luc Bonnard, how would you evaluate Silvio's first seven months as general manager of the Indian company? What advice would you offer?

• What advice would you give to Silvio regarding his decision on the nonstandard glass wall elevator that has been ordered?

• How would you deal with the challenges he is facing over transfer prices and limited technical cooperation from the European plants?

• How can expatriate business leaders manage in unfamiliar environments?

• How can expatriate business leaders shape business strategy?

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Marketing Management: How can expatriate business leaders shape business strategy

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