How can credit terms be used in marketing- how can you


Consider a McDonald's television ad. Who do you think is McDonald's target audience? What kinds of strategies does McDonald's use to market its food to children?

You are a manager of a firm that provides credit to its manufacturing clients.

How can credit terms be used in marketing? How can you influence the payment for your products? Is there any risk to extending credit? What are the benefits to your firm from providing a large discount for early payment?

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Marketing Management: How can credit terms be used in marketing- how can you
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