Discussion Post: Sales Strategies
Most of the trends and changes in the macro marketing environment lie outside the control of the individual company.
How could the salesforce contribute to analyzing and responding to a changing market environment? How can a company try to anticipate and forecast future important trends and changes in the macro environment?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.