Discussion:
Please address the just one of the following discussion questions. As the discussion ensures, please ensure that all of the aspects of the discussion question are covered by succeeding contributions if not addressed at that point: (at least 350 words)
1. How do social networking communities enable user participation and sharing? Provide specific examples to support your answers.
2. How can brands create identities in social communities?
3. What social activities are the focus of participation in social communities?