How can a company use the gap model of customer


Question: 1. Which market orientation would you consider for a standard product that has low, infrequent demand? What are the trade-offs you would consider in making this decision?

2. How can a company use the gap model of customer satisfaction to improve its operations management processes?

3. Why don't companies attempt to offer a commitment at the level of customer success with all of their customers?

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Operation Management: How can a company use the gap model of customer
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