Question 1: How can a company capture customer feedback without alienating customers in the process?
Question 2: Are there situations in which you as a customer are more likely to provide feedback?
Question 3: If customers are more likely to provide feedback when they have unpleasant experiences, what can marketers do to minimize the potential bias or skew that can result?
Question 4: What are the risks of knowingly excluding a group from a specific campaign or message? How can these risks be mitigated?