How business has taken to encourage customer loyalty


Assignment task: Select any business where you consider being a loyal customer.  Provide the name of the business and answer 3 questions in the template provided below.

Note: The business can be an online business.

Name of business selected:

In 2-3 sentences, explain why you are a loyal customer to this business. 

List 2 specific actions this business has taken to encourage customer loyalty.

Confirm which of these actions you believe is most effective and explain why.  

When shopping for a product or service, what referral source do you value most when making a buying decision? (e.g. website, social media, family member, or friend, etc.)  Support your choice.

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Business Law and Ethics: How business has taken to encourage customer loyalty
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