Assignment task: Select any business where you consider being a loyal customer. Provide the name of the business and answer 3 questions in the template provided below.
Note: The business can be an online business.
Name of business selected:
In 2-3 sentences, explain why you are a loyal customer to this business.
List 2 specific actions this business has taken to encourage customer loyalty.
Confirm which of these actions you believe is most effective and explain why.
When shopping for a product or service, what referral source do you value most when making a buying decision? (e.g. website, social media, family member, or friend, etc.) Support your choice.