Assignment task:
Select a business to research. It can be a large retailer such as Walmart, or it could be a small, local business like a restaurant. Cite your sources
Break down how this business approaches the marketing mix for each of the four Ps, using each of the four Ps as a heading. For example, does this company use price skimming or price penetration? Explain your analysis.
Build a customer persona for the target market. In other words, who is the ideal customer, according to demographics, geography and behavior?
The 4 P's are Product, Price, Promotion, and Place