Assignment task: The goal of place strategy in terms of the customer-value equation is to add value without increasing cost.
Pick one of the strategic issues listed below:
- Market niche
- Location
- Merchandise assortment
1. Explain at least three elements marketers need to consider when it comes to that strategy.
2. Explain how Burberry implemented innovative "place" strategies to create value for current and potential customer
Be sure to use subject headers for each of the questions asked.
Review the Level Heading section of Introduction to APA resource from the Writing Center for more information.