Problem
Provide examples relating to the 4ps of how Breezy could stick with the tried and true, and continue focusing on the North American market, working with its existing partners to develop products for the fuel efficient cars of the future. Alternatively, it could try to expand its product offering beyond fuel injectors and air filters into other auto parts. The market for standard auto parts was already saturated, however. One manager suggested that Breezy could try to move into the customized market, making specialized accessories for car enthusiasts.