How brands digital marketing encourage the consumer, Marketing Management

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How brands digital marketing encourage the consumer

Assignment Task:

Brand: NIKE

Use the Consumer Journey process: previous experience; pre-purchase stage; purchase stage; post-purchase stage.

How does the brand's digital marketing (including, but not limited to social media) encourage the Consumer on the journey? What is going well? What could be improved? What additional data / analytics would you need to make a recommendation to the company?

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Marketing Management: How brands digital marketing encourage the consumer

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