Problem: When Honda puts its name on a car, a motorcycle, or a lawnmower, it's saying, "We're proud to offer these products. These are ours." And with time, the brand name has gained status among consumers as being high quality ("Honda is a good brand"); that is, anything that comes from the house of Honda will be good. This example shows that all of the following are reasons for branding EXCEPT: a. Brand names identify company production and ownership. b. Brands convey information to customers. c. Brands signal inconsistent quality. d. Brands confer status.