How brand equity impacts your loyalty for the brand
Problem: Identify a brand for which you have a high level of brand loyalty. Describe your level of loyalty and discuss why you are loyal. Explain how brand equity impacts your loyalty for this brand.
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What is meant by a determinant attribute for a given product and explain why the identification of such attributes is so important.
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Describe your level of loyalty and discuss why you are loyal. Explain how brand equity impacts your loyalty for this brand.
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In this assignment you are expected to critically analyse a marketing brand that focuses on Business-to-consumer activities
Does your company (or the company you used for your assignments) have a global or international presence?
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