How brand equity impacts your loyalty for the brand
Problem: Identify a brand for which you have a high level of brand loyalty. Describe your level of loyalty and discuss why you are loyal. Explain how brand equity impacts your loyalty for this brand.
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What is meant by a determinant attribute for a given product and explain why the identification of such attributes is so important.
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Problem: Explain the success of the "run for the ocean" advertisement.
Analyze the different SEM and SEO techniques and strategies used by business to drive traffic to their websites.
Describe your level of loyalty and discuss why you are loyal. Explain how brand equity impacts your loyalty for this brand.
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In this assignment you are expected to critically analyse a marketing brand that focuses on Business-to-consumer activities
Does your company (or the company you used for your assignments) have a global or international presence?
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