Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain the success of BMW in China.
Make a strategy recommendation for how BMW should approach the Chinese market in the future.
This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report.
You should meet many times and discuss the issues identified in the report.
In the first half of the report introduce ideas, then in the second half of the report discuss and evaluate these ideas to identify what is most important.
This is a short report, so fill it with ideas and discussion. Descriptive material has negligible value and should be avoided.
Assessment Criteria
Demonstrated knowledge of theory.
Capacity to apply this theory to the development of a new strategy for BMW.
The comprehensiveness of the list of issues identified.
The clarity of exposition.
The quality of the discussion and evaluation of the issues identified
The integration of ideas from journal articles
The clarity and utility of the recommendation
The correct use of Harvard Referencing throughout the report. (the source of all ideas must be identified)