Assignment: Blockchain in Marketing Research Paper
Read the article entitled, "How Blockchain Technology Can Benefit Marketing: Six Pending Areas Research Areas" by Abderahman Rejeb, John G. Keogh and Horst Triblmaier.
The six pending research areas mentioned in the article are:
o Fosters disintermediation
o Aids in combatting click fraud,
o Reinforces trust and transparency,
o Enables enhanced privacy protection,
o empowers security, and
o Enables creative loyalty programs.
After reading the article in full, select on of the mentioned six areas of research and write an article reflection minimum 8-9 maximum page paper identifying the following;
o Describe and provide the overall research area mentioned in the article in a synopsis
o What did the article state in how Blockchain can benefit that marketing area overall?
o What further research did the article recommend?
o What do you think can be the approach to further research the topic? What approach would you recommend to take and what type of research method would make sense?
o What is an example of a company that you believe would benefit from this type of research and why?
o Outside of Blockchain, what other piece of marketing technology can help this area?
o What do you recommend is the best way to approach for a company to implement this area of research into their company?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.