How big is the market at the bottom of the pyramid, Business Management

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How big is the market at the bottom of the pyramid

Problem

How would you define the bottom of the pyramid? How big is the market at the bottom of the pyramid? Is it really feasible for global companies to think of this as an attractive market? Is there any downside to ignoring this market completely?

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Business Management: How big is the market at the bottom of the pyramid

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Business Management: How big is the market at the bottom of the pyramid

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