How benchmarking your business against the competition, Marketing Management

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How benchmarking your business against the competition

Problem: Identify and explain three factors which may be considered when benchmarking your business against the competition.

Product development

Pricing
Distribution of goods
Impact of business promotions
Development and implementation of marketing plans.

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Marketing Management: How benchmarking your business against the competition

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Marketing Management: How benchmarking your business against the competition

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