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How balance government organization and media relations


Assignment task:

You've just been hired as the Director of Communications for a rural county on the border of Florida and Georgia. You coordinate the department's flow of public information and media relations. The County Coordinator, Burt Taylor, is your boss. Taylor distrusts the media. He once called local reporters "vultures." He wants to rely on Facebook posts and Twitter feeds to get information out to the public without having to answer questions from reporters or citizens. He's told you to deny requests for information about the county's budget. What do you do?

How do you balance your responsibilities to your government organization and still maintain relations with the media? What strategies could be helpful in this situation?

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