Assignment: Global Brand Marketing
1. Select a brand marketed in more than one country. Assess the extent to which the brand is marketed on a standardized vs. customized basis. How aware are you of the country of origin of different products? Which products do you care about their country of origin? Why? For those imported brands that you view positively, find out and analyze how they are marketed in their home country.
2. Contrast Coke and McDonald's global branding strategies (as presented in your text with video as supplemental material). How are they similar and how are they different? Why are they so well-respected?
3. What do you see as the future of branding? How will the roles of brands change? What different strategies might emerge as to how to build, measure, and manage brand equity in the coming years? What do you see as the biggest challenges?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.