Problem 1: Use the Measurement Guide for Evaluating Emerging Market Potential to evaluate Qatar Measurements for EM status for business potential includes the following:
- Moving to an open economy ( open for international exchange)
- A growing young, well educated, skilled - techno- friendly, and wordly population
- An improving infrastructure - roads, electricity, phones, computer technology, transportation, airports and or ports.
- Stable government with a favorable attitude toward trade and the desire to invest within the country for the common good.
- Ease of entry for foreign investment and a welcoming and safe attitude toward foreigners.
- Good merchandising prospects - an appetite for ownership, materialistic need - a way to make a profit.
Problem 2: How attractive is the Qatar market to fashion brands from other countries? List 2 considerations
Problem 3: What are the major challenges and opportunities for new fashion labels that want to enter the market? List 2 considerations.