Assignment: Marketing Analysis
We are fast approaching the end of 2019. The media and marketing landscape has gone through rapid changes, some expected, the others not so much. You, as a media specialist, have delved into individual media channels and put together various media mix recommendations and strategy plans. Now you are asked to look into the future - U.S. 2020 media marketplace.
Discuss five media trends in 2020. Remember all will need to fit into one page! Be creative, be bold. Below are a few thought-starters that you may or may not follow. Come up with your own trends or predictions based on industry observations and existing research.
A. What are the general trends that will shape and affect all media channels across the board (consumers, technology, regulations)?
B. What's going to happen by media channel - Television, Print, OOH, Digital Video, Search, Social, Digital Display?
C. How are the US media trends different from international trends?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.