How are traditional marketing and e-marketing media blended, Operation Management

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How are traditional marketing and e-marketing media blended

Compare and Contrast Promotions of Apple.com and Best Buy.com on iphone 8. I few bullet points per question.

How are traditional marketing and e-marketing media blended by competitors?

How are new media (social media; mobile media) used by your e-competitors?

Does the website fit the company's image (luxury/quality/price)?

Is that image coherent throughout the site?

Does the art support or interfere with the message?

How well does the site promote itself (up-sell) within its own pages?

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