Homework
Length: 3000 words.
Task
Draft a case study which presents how a destination has developed their marketing management to be marketable as sustainable.
In this task, you should:
o Introduce the key current information that identifies the destination as a tourist attraction: location information, positioning factors, latest promotional campaigns, key targets.
o Identify where and how it is implementing sustainability policies, and most importantly, how are these policies communicated to prospective targets.
o Summarize how this destination is fulfilling the communication of Sustainable Development Goals (SDGs) as presented by United Nation's World Tourism Organization (UNWTO).
Besides the formal requirements such as cover, table of contents and references, this task should present:
o At least the use of one tourist intelligence sources regarding the current information on the destination
o The identification of the destination's main website and official social media channels to identify the destination's digital channels and latest campaigns.
o The information on SDGs as presented in UNWTO.
o The students are allowed to include images and infographics to better present the key information, provided the word count of 3000 words is respected.
The most important topic the students need to focus on are the fundamentals of up-to-date theories of tourism marketing, tourism experience, and the case studies presented to that end in class. Besides, should identify the key factors influencing consumer behavior in the travel industry, with the focus on destination
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.