Discussion Post: Consumer Behavior- Compare Starbucks & Dunkin' Ethical Approach to COVID-19 Pandemic
How are these companies' marketing approaches to the pandemic crisis different, and/or the same?
What does the tone, visual design, and content, tell you about their promotional strategies and their target markets? Check out their social media sites, and report on their consistency of messaging. Give an example or two.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.