Visit the websites of two luxury car makers:
Lincoln at https://lincoln.com
BMW at https://www.bmwusa.com
These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy.
How are the luxury car competitors' strategies similar? In what manner are they different? Which company has the competitive advantage and why?
Document Requirements:
REquired standard 12-point font size
MS Word Document
Rsponse should be 500 words long, single spaced is fine
Required 2-3 sources in APA citation (I do not need more than 3 sources)
Respnse should be plagiarism free.
*Field of Study: Management Policy and Strategy