Discussion:
Business Level Strategy.
Visit the websites of two luxury car makers:
• Lincoln at https://lincoln.com
• BMW at https://www.bmwusa.com
These two automotive giants compete in the same strategic group. Browse each website and search for each company's business-level strategy.
How are the luxury car competitors' strategies similar? In what manner are they different? Which company has the competitive advantage and why?
Requirements:
Use standard 12-point font size
MS Word Document
Create a 1 page paper
1-2 sources in APA citation