Competition Assignment
To complement your prior analysis, this week's interviews should focus on the competition, with the interviewees being those with insights on the below questions. Your insights and plans in this competition chapter should also be informed by your primary research and secondary research. The competition chapter of the business plan to be authored this week should address:
1) Who are your major competitors? Why do you consider them to be competitors?
2) Are they direct competitors or indirect competitors (have something similar but not directly competitive)?
3) What is their history? Did they discover the same problem? Have they built/do they offer the same type of solution as yours?
4) What are your competitive strengths and weaknesses? How do you compare?
5) How are they pricing their offering? How are they going to market-direct, channels, etc.? What is their marketing pitch and strategy?
6) How can you overcome their advantages?
7) Are any of them likely acquirers? If so, how can you tailor your solution to better position yourself for this outcome?
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.