How are subjective views of body image exploited by, Marketing Management

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How are subjective views of body image exploited by

Question: 1. How are subjective views of body image exploited by marketers? To what extent do your purchasing habits reflect your own personality?

2. How might a marketer frame a marketing campaign aimed at contemporary young mainstream female achievers (CYMFA)? Are there any key differences or similarities to the broader female market that can be used?

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