Assignment: The Role of Public Relations
Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply.
Write a 700- to 1,050-word paper in which you examine the following:
The multiple definitions of Public Relations.
The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
How are they similar and how are they different?
How might PR be more important during a crisis situation for an organization?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.