Discussion: Marketing To Millennials
Focuses on developing marketing strategies. Millennial customers think differently about how they want to be treated in business interactions. It is a generation of consumers who have lived their entire lives immersed in Internet and mobile technologies. How are organizations delivering value to this group of customers? Explain and provide specific examples to support your response.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.