1.Which example illustrates a law enacted to facilitate commerce (affecting the Place aspect of the marketing mix)?
2.Which of the following was cited as a difference between demographic trends in China and India?
3.Which answer BEST conveys how technological and ecological concerns are related?
4.What is the economic effect (described in Chapter 8) that takes hold as the size of a country’s population of working age individuals increases?
5.What do marketers’ study as they examine purchasing behavior?
6.Which of the following BEST describes the process known as “data cleansing”?
7.In what circumstances is a segmentation approach LEAST likely to make a substantial contribution to a company’s profits?
8.How are marketers responding to different market niches’ variations in their concerns about ecological issues?
9.Which of the following is NOT one of the nine criteria for effective segmentation of markets?
10.Which example BEST illustrates “market sensing”?