How are companies developing online pricing strategies, Marketing Management

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How are companies developing online pricing strategies

Problem

i. How are the elements of the marketing mix varied online?
ii. What are the implications of the Internet for brand development?
iii. Can the product component of the mix be varied online?
iv. How are companies developing online pricing strategies?
v. Does 'place' have relevance online?

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Marketing Management: How are companies developing online pricing strategies

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Marketing Management: How are companies developing online pricing strategies

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