How apple share gains are worth more in a growth market, Marketing Management

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How apple share gains are worth more in a growth market

Problem: Apple gained significant market share within a short period of time following the launch of the first iPhone on 29 June 2007 in an emerging smartphone market. Explain how Apple's share gains are worth more in a growth market than in a mature market.

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Marketing Management: How apple share gains are worth more in a growth market

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Marketing Management: How apple share gains are worth more in a growth market

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