How appeal to your audience and present evidence logically


Problem

Rationale "Knowing how to write a good research paper is a valuable skill that will serve you well throughout your career. Whether you are developing a new product, studying the best way to perform a procedure, or learning about challenges and opportunities in your field of employment, you will use research techniques to guide your exploration. You may even need to create a written report of your findings. And because effective communication is essential to any company, employers seek to hire people who can write clearly and professionally." Furthermore, "understanding how to appeal to your audience and present evidence logically and clearly will make you valuable to your employer, your colleagues, and your community. The skills you learn in college about writing clearly and arguing effectively can have a direct impact on your future. After all, according to national surveys, writing skills are essential in hiring and promotion considerations in American companies. Employers consider clear writing a sign of clear thinking (National Commission on Writing, 2004)."

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