How and why do you think amazon chose the particular product, Marketing Management

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How and why do you think amazon chose the particular product

Problem

Go to Amazon and go through the buying process for an item. You don't actually have to buy something, but if you were planning to do so, this would be a good time to do so J. When going through the purchase process, note the recommendations for accompanying products that Amazon makes. How and why do you think Amazon chose those particular products to recommend? Could these recommendations be replicated by other eCommerce websites? Thoughts? Comments?

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Marketing Management: How and why do you think amazon chose the particular product

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