Assignment task: Select a large retail business, and in a 4 page, APA 7th edition-formatted paper,
Discuss in details how an analytical customer relationship management (CRM) tool may help with customer churn prediction models
How would business leaders utilize data gathered about their customers to customize and target advertising? How would prediction models help in decision-making regarding promotions to offer and other methods to help retain customers and reduce churn?
Include peer review references in APA 7th edition format