Discussion Post: International Marketing
Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?
Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, format. What encoding might take place to delivery that message in Brazil (a high context culture)?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.