Discussion Post: International MARCOM Fails & Why
• Consider the International Marketing Communication process and how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?
• Consider the elements of a Canadian communications message for a Canadian product - music, imagery, talent, words, format. What encoding might take place to deliver that message in Brazil (a high context culture)?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.