List five types of data that might be collected and used by a B2C retailer.
Briefly define each category.
Provide an example of the data.
Provide an example of how an e-commerce company might use the data.
Describe challenges to collecting and legitimately using the data.
List three business functions that rely on collecting a range of customer, inventory, market, and technological data.
For each, briefly describe a financial benefit of applying this data.
How does e-commerce (vs. brick and mortar) facilitate the collection and use of relevant data?
Visit four e-commerce sites and read the privacy policy on each.
What sort of verbiage is common among them?
Do they tend to be clear and concise?
Do they address common privacy fears?
What role does the privacy policy play in collecting and using data?