Problem: The global e-commerce market is expected to grow to about $1.4 trillion by 2021 (Euromonitor, 2021). Chinese e-commerce giant Alibaba is challenging Amazon by promising fast deliveries from China to anywhere in the world. The video shows how Alibaba's largest automated warehouse uses robots and a vast logistics network to expand globally (Wall Street Journal, 2021).
The video is available at:
Alibaba Challenges Amazon With a Promise: Fast Global Shipping By Wall Street Journal
Based on the video, discuss the TWO (2) strategy options underpinning Alibaba's e-commerce operations and elaborate on how Alibaba competes for global e-commerce dominance.