How advertising is a form of public communication


Assignment task:

In class lecture, we discussed how to conduct a discourse analysis of public communication and used Gilmore's (2021) case study on Oura smart rings to unpack how discourse analysis works. According to that lecture and reading material, what was one of the major problems with how public communicators were discussing the Oura smart ring during the summer of 2020? You should be specific in your response.

In class lecture, we suggested advertising is a form of public communication that tries to build boundaries around what the affordances of new technologies are. Drawing from lecture and Gilmore's (2019) study of AirPods and accessibility, explain what this means and offer an example.

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